Fall, Family, and the Future: Reflections From Our Family Business

Fall, Family, and the Future: Reflections From Our Family Business

autumn in Alabama

October always has a special charm, especially here in the South. The air is finally cooling off, the leaves are changing to beautiful colors, and fall celebrations are just getting started. This time of year also gives us a chance to reflect on life's blessings, think about where we've been, and look forward to the future.

Our Humble Beginnings

Southern Natural is more than just a business. Our story began with Jeri Anne’s personal journey and is rooted in faith and family. Goat's milk soap has been an answer to prayer: both for personal healing for irritated, cracked skin and for a way to support the family without compromising values. Faith has guided us to the larger purpose of sharing the blessing of all-natural soap with others. Guided by prayer and a dedication to family, Southern Natural has grown over the years and we’re so grateful. If you’d like to know more about the Southern Natural story, you can read all about it here.   

The Southern Natural Family

From Dream to Reality

We've come a long way since the early days. Our new workshop, nestled in the beauty of rural Alabama, has been another blessing that has helped us to grow and reach more people. In the last year, we’ve expanded our product line to include goat's milk lotion. We're also in the process strengthening our commitment to providing you with healthy, wholesome products by discontinuing our use of synthetic fragrance and focusing on new formulas made only from all natural ingredients. We’re proud to be living our values, day in and day out.

Family First

Our workshop isn't just a place make our soap; it’s the heart of our whole operation. Designed with family in mind, complete with a nursery for our grandbabies, our workshop helps us to prioritize and strengthen our family and small-town values. Every product we create is crafted with the same love and care we would give to our own family, because we use our soap every day too.

Looking Ahead To The Future

Fall is a time of change, and as the harvest begins to come in, it’s also the beginning of the season of gratitude. At Southern Natural, we strive to embody the values of family, thanksgiving, and caring for our neighbor every day. We’re looking forward to a bright future that has as many beautiful, cherished moments as those that brought us to where we are today. 

From our family to yours, we hope your days are filled with love, joy, and natural goodness. We are committed to helping others through our products, and we’re so glad you’re on this journey with us. Thank you! 

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